Snapchat is ready to pay some of its users to slow down its decline orchestrated by Facebook

Snapchat officially presented this Wednesday, November 29 the expected overhaul of its application. The latter will now be organized around three screens - from left to right: the wire of friends, the camera, the contents Discover. A small handful of users will discover this week before a widespread deployment in early December.

This redesign of the app's design aims to separate friends from the media, to distinguish relationships from interestsSnapchat officially presented this Wednesday, November 29 the expected overhaul of its application. The latter will now be organized around three screens - from left to right: the wire of friends, the camera, the contents Discover. A small handful of users will discover this week before a widespread deployment in early December.

This redesign of the app's design aims to separate friends from the media, to 

distinguish relationships from interests

At the Ignition conference, hosted by Business Insider in New York on November 29th, Snapchat's content strategy manager, Nick Bell, said the redesign would not only make life easier for users, it would also create new opportunities for content creators.

In other words, after YouTubeurs and Vine stars, Snapchat is preparing to bring out a new generation of creative video artists.

Nick Bell explained:

"We separate the social media because the relationships you have with your friends are very different from those you have with the contents. (...) For the first time, we really rely on the creators for the platform. the creators will live on the Discover page. "

To these, Snapchat promises an audience and recipes:

"Yes, in 2018 we want to create an ecosystem that allows creators to prosper, that is to say with audience but also income." Snapchat will offer Snap Shows, vertical videos mounted very tightly where we can move to the next image of a tap. "Snapchatters do not watch shows, they interact with them", summarizes the launch video of Evan Spiegel's startup.
This simplification of the user experience and investment in content must help Snapchat remain useful in an ecosystem that Facebook is actively trying to eject. The social network founded by Mark Zuckerberg methodically copied the features that made Snapchat take off. With Instagram, Facebook nearly did it. Finally, since the IPO, the firm of Evan Spiegel is accountable to investors who doubt more and more of the nugget of Los Angeles.